Customer experience for Nike AF1 x Finish Line

Project owner: Bonsey Jaden

Nike USA gave them a canvas for kindness by creating a platform that sparks positivity. We’re talking to a communaholic generation that’s made uplifting others a personal passion. Politically-engaged. Globally-connected. Highly individualistic. This generation woke up and is changing the world in their ways.

What was the project about?

Nike USA had a fantastic idea to give an offline and unique experience to their walk-in store and online customers to draw a limited message with sneakers and share it with loved ones. The most exciting thing about the project was the conceptual message to share, there was a system to convert keyed in messaged to dynamic order to rotate sneakers and crave the message on board.

Story / Purpose

We’re talking to a communaholic generation that’s made uplifting others a personal passion.
Politically-engaged. Globally-connected. Highly individualistic. This generation woke up woke and is changing the world in their ways.

Challenges

Designing a mobile-first product for an inclusive target audience. The client requested to have the most simple UI to keep the engagement and user interest to write a message to that who have been inspired from.

Wireframe flow

Having the wireframe map was super helpful for the team that I created; everyone could visualize the platform for mobile, web, and tablet browsers, as well as the working flow and features.

The team and I found some missing features and gaps between page transitions that I re-touched on flow and finalized with our team and client.

I shared wireframes in two different stages of the project, so I shared low and high fidelities with the team and the client.

In-Store experience

Another challenge that I faced during this project was the difference between a digital and in-store experience I had to lead them on the same path and directions.

Mockups

Getting approval on experience map and wireframes was the spot for me to start design mockups, during this stage of project I’ve provided 3 different mockup options that they have selected the minimal designed one.