New experience of
House of Suntory
Project owner: Bonsey Jaden
To promote and highlight the next generation of Suntory drinks, I propose to create an experience hub as sub-pages of house.suntory.com rather than building a new microsite that would be more cost-effective whilst delivering a similar user experience.
The House of Suntory next-generation hub will be accessible from the home page via the main slider, a special section above the footer, and a prominent navigation bar if necessary. The new section on the House of Suntory website integrates on-ground activations and experiences. It will also link users to relevant product/brand pages and locators based on the content they interact with.
Structured to start
Suntory as a big organisations they’ve done own researches to understand their users, so right after I received their reports, I started structured informations based on user and business needs.
Site map was a perfect way to share with team and client to make it easier to understand the main journey of usages.
Wireframe Mapping
The main focus of the project was improving user experiences with specific criteria that I decided to map out with wireframes to share my ideas with clients and help visualize what the platform would look like.
Mobile first design
Based on studies and business needs, we find out a considerable number of mobile users use applications more often than desktop users; it was enough to go for mobile displays first.
With this method, I tried to better understand the concept of responsive web design clients. My focus was to ensure users were comfortable using the website to reduce their operations like panning, zooming, and scrolling too much when they are checking a single section.
Progressive Advancement was my concept to build a version that includes the most basic functions & features; after that, I tackled the advanced version for tablet or desktop computers/laptops, which was created by adding interactions and more complicated effects.
User centred design
For such a product that it has targeted to communicate with people to keep the engagement of interaction in the highest possible rates.
I had decided to follow the UCD (User Centred Design) in project to make sure I was covering every single of user needs during their journey.
Key features & focuses
Launching new microsite for three next generation’s Suntory product was was the purpose but inviting users to offline and online events was a main feature for focused on.
Meanwhile, leading users to find nearest store to purchase, restaurant to try these products was a significant feature.
Mockup and prototypes
I started mockups based on assets and guidelines I received from the client side as below, mobile display sizes were the first mockups, followed by desktop mockups.
